The Responsive Cities MBA trains the people leading contemporary cities.
Academia, Government and the Market7th cohort · classes start March 31, 2027Talk to admissions
percolation
The city is the concrete representation of our choices. The city is an exchange between people, the environment, data and markets. The city is the whole that these exchanges build. The city is us.The city isThe city is an exchange betweenThe citythe concrete representation of our choices.people,the environment,dataand markets.the whole that these exchanges build.is us.
The first MBA in Brazil to uniteurbanism, economicsand technology.
Live online, with recordings.
Every class is recorded and kept on the Institute's platform for the duration of the program. Classes are taught in Portuguese, with international masterclasses in English.
International masterclasses with the people who research and design cities.
01
Throughout the MBA, you develop a solution to a real problem in the city.
The capstone project starts from a question: what problem do you see in the city, and what would you like to solve to make it responsive? Across the four modules, the answer becomes a project, a business or a public administration plan.
Module 1
A new context
The foundations of the responsive city: how it takes shape, how it is regulated and financed, and how urban economics and behavior mold it.
In the capstone
Frame a real problem in the city and turn it into the question that guides the whole project.
Module 2
Technology, data and innovation
Technology, data and artificial intelligence applied to architecture and urbanism, to read the city and ground design decisions.
In the capstone
Formulate the solution hypothesis and choose the format: project, business or public administration plan.
Module 3
Business, projects and management
The methods that make an idea viable, from the business model to the design process, management and branding.
In the capstone
Test whether the solution holds up: who uses it, who pays, how much it costs and how it scales.
Module 4
Communication
Communicating the project to those who decide on it: the narrative, the script, the presentation and the data behind the proposal.
In the capstone
Turn the solution into a narrative that convinces decision-makers, from the script to the Final Panel.
360hours
M1 · A new contextMar 31 to Jun 10, 2027 · 3 required · 4 electivesUrban evolution, planning and the economics of cities. The group investigates the problem and the hypothesis of the artifact.
M2 · Technology, data and innovationJun 24 to Sep 27, 2027 · 2 required · 7 electivesTechnology, data and artificial intelligence applied to urban challenges. The group designs the solution.
M3 · Business, projects and managementOct 5 to Dec 16, 2027 · 2 required · 6 electivesBusiness, project and management strategies. The group tests feasibility and scale.
M4 · CommunicationJan 13 to Mar 9, 2028 · Transversal · CapstoneCommunication workshop and final follow-up. The group presents the artifact to the examining board at the Final Panel, April 18 to 27, 2028.
In-person meetingsTalks and workshops in São Paulo and Porto Alegre that bring together students, alumni and professors of the Responsive Cities MBA. Participation is optional.
The Responsive Cities Institute communityWhen you enroll, you join a network of more than 2,300 members, over 300 of them alumni of the Responsive Cities MBA, and you stay in it after you complete the program.
Alumni
Graduates of the MBA remain part of the Responsive Cities Institute network, which has more than 2,300 members, and keep attending the in-person meetings with students and professors.
Giovana·Biossplena
Giovana UlianBiossplena Inteligência UrbanaPartner · PhD in Urbanism
After finishing a doctorate, I never imagined I would study again. But the Responsive Cities MBA program, with its systemic view of cities, made me want to take on the challenge. Beyond that, the focus on developing new businesses is helping me understand my strengths and how many profitable opportunities I can create from them.
Maxwell·Holambra City Government
Maxwell CamposHolambra City GovernmentSecretary of Economic Development and Housing · architect and urban planner
We know the city is a living organism, that it isn't static. But doing the MBA added a new layer: realizing that our view is conditioned to assume the city can be governed by rigid, static legislation, and that this is not true. […] When we look at housing, there is a crystallized idea across every level of government: housing understood only as the production of housing units. We stop treating housing as a static product that exists to meet a deficit, and start seeing it as a mechanism that can transform the city and, with it, everyone's lives.
Thiago·Superlimão
Thiago RodriguesSuperlimãoManaging Partner · architect and urban planner, São Paulo
The MBA made me see the city as a living organism, and how everything connects: even the smallest scale of project we work at can connect with the city. It also opened my eyes to the amount of data we have access to today and how to put it to work for the project. […] In a short time, I had already sketched an interface that could become my work. For an architecture office that does mostly drafting-table projects, it also opened my mind to the kinds of projects I can take on now. It is no longer only a drafting-table project. It is also data management, and using that data for the city.
Roberta·Caos Planejado
Roberta InglêsCaos PlanejadoUrbanism Editor · architect and urban planner
I identify strongly with the idea of making academic work have an impact in the real world. Our final project was about mobility. One of the most striking parts of building the MVP was when we interviewed people who use public transportation in the metropolitan region of Rio de Janeiro. It helped the people in our group better understand that context and the difficulties those people face. With that, we can propose better solutions and understand how urgent some of them are for Brazilian cities.
Raíssa·Minas Gerais Government
Raíssa SilvaMinas Gerais State GovernmentAdvisor at the Secretariat of Infrastructure · architect and urban planner
Today I can ask questions I didn't think of before, and answer them too: whether public facilities are really fulfilling their role, whether society is being well served. In our work, we tend to see everything as very small, thinking that what we do doesn't have much impact, especially in procurement and inspection. The MBA gave me a much broader view: a document really can make an enormous difference in people's lives. We build infrastructure on hillsides in Minas Gerais that makes all the difference to the safety and housing of some people.
Henrique·Sousa Andrade
Henrique Dias Batista JuniorSousa Andrade IncorporadoraCivil Engineer, real estate development · Goiânia
How I see land and cities changed a lot after the program. We can't look at a plot of land in isolation. The city is in constant development: it is urban behavior, an analysis of the behavior of the people who will live there, data analysis, flows, urban mobility. […] In product development, the way spaces are built and designed shapes people's daily lives. That is very important: starting to see the city with different eyes.
José Fernandes Jr.General Manager of Urban Planning, Recife City Government
Breno PilotMasterplan Coordinator, Natureza Urbana
Caroline AmorimUrban Mobility Coordinator, Rio de Janeiro State Government
Júlia YamazoeInternational Advisor, Alana Institute
Fernando BravimUrban Studies Coordinator, Cariacica City Government
Antonio Dias NetoCEO, LDA Arquitetura
Beatriz AraújoProgram Assistant, UN-Habitat
Rodrigo JungesCEO, Studio Cáustica
Claudia AlquiniUrban Planning, Joinville City Government
Karina SaccomannoExecutive Director, Instituto Çarê
Adryel KreutzDirector of Urbanism, Saudades City Government
Maria Elisa MercerFounder, Neourbix
Karitana SouzaArchitect and urban planner, Natal City Government
Bruno CastilhoArchitect, Triptyque
José Fernandes Jr.General Manager of Urban Planning, Recife City Government
Breno PilotMasterplan Coordinator, Natureza Urbana
Caroline AmorimUrban Mobility Coordinator, Rio de Janeiro State Government
Júlia YamazoeInternational Advisor, Alana Institute
Fernando BravimUrban Studies Coordinator, Cariacica City Government
Antonio Dias NetoCEO, LDA Arquitetura
Beatriz AraújoProgram Assistant, UN-Habitat
Rodrigo JungesCEO, Studio Cáustica
Claudia AlquiniUrban Planning, Joinville City Government
Karina SaccomannoExecutive Director, Instituto Çarê
Adryel KreutzDirector of Urbanism, Saudades City Government
Maria Elisa MercerFounder, Neourbix
Karitana SouzaArchitect and urban planner, Natal City Government
Bruno CastilhoArchitect, Triptyque
Yessika CahenDirector of Public Works and Urban Development, Holambra City Government
Mariana CarvalhoArchitect and urban planner, Gustavo Penna Arquitetos
Rayelli RibeiroAdvisor, Federal District Government
Guilherme AzevedoPresident, Instituto Sete Terras
Mateus SchulzeUrban Planning Advisor, Lages City Government
Natália ToninFounding Partner, Anthea Arquitetura e Paisagem
Renata PimentaArchitect and urban planner, Belo Horizonte City Government
Roberto BrigidoDirector, Jota Barros
Bianca SantosData Scientist, Centro de Estudos da Favela
Marjana RaimondiReal Estate Development and New Business, ABF Developments
Laura De BonaArchitect and geographer, Caleidoscópio Urbano
Manoela CalabresiUrban Data Analyst, Ombu Lab
Eduardo KayserReal Estate Feasibility Analyst, Patamar Capital
Pedro LofranoDesign Director, Almeida Lofrano Arquitetos
Yessika CahenDirector of Public Works and Urban Development, Holambra City Government
Mariana CarvalhoArchitect and urban planner, Gustavo Penna Arquitetos
Rayelli RibeiroAdvisor, Federal District Government
Guilherme AzevedoPresident, Instituto Sete Terras
Mateus SchulzeUrban Planning Advisor, Lages City Government
Natália ToninFounding Partner, Anthea Arquitetura e Paisagem
Renata PimentaArchitect and urban planner, Belo Horizonte City Government
Roberto BrigidoDirector, Jota Barros
Bianca SantosData Scientist, Centro de Estudos da Favela
Marjana RaimondiReal Estate Development and New Business, ABF Developments
Laura De BonaArchitect and geographer, Caleidoscópio Urbano
Manoela CalabresiUrban Data Analyst, Ombu Lab
Eduardo KayserReal Estate Feasibility Analyst, Patamar Capital
Pedro LofranoDesign Director, Almeida Lofrano Arquitetos
No. The MBA trains the people leading contemporary cities, in academia, in government and in the market. The same cohort includes public managers and civil servants, real estate developers and entrepreneurs, architects and urban planners, engineers and data scientists.
Do I need to know how to code?
No. The data and programming courses start from the basics, and the more technical electives are your choice.
Is the MBA an academic master's degree or a software course?
Neither. It is a graduate program (lato sensu), with a specialist title, that combines theory and practice: urban economics, planning, data and software applied to a problem in the city that you bring.
How it works
How do classes work?
Live online. Classes run Monday to Thursday, 7:00 to 9:30 pm (Brasília time), and the international masterclasses take place on ten Saturdays during the program, 2:00 to 4:00 pm (Brasília time), with live Portuguese subtitles.
What language are classes taught in?
Classes are taught in Portuguese, with international masterclasses in English.
What if I can't attend a class live?
Classes are recorded and stay available on the Institute's platform for the duration of the program. Attendance is recorded, but passing does not require a minimum of live attendance.
How long does the MBA last?
360 hours, from March 2027 to April 2028. The Final Panel, where groups present their capstone project to the examining board, takes place April 18 to 27, 2028.
Do I need to go to São Paulo?
No. The in-person meetings in São Paulo, in May and October 2027, are optional and not part of the program hours.
How does mentoring work?
Up to 15 hours for the capstone project. You request a session when the project needs it and arrange the time directly with the professor or mentor.
Title and assessment
Is the MBA recognized by Brazil's Ministry of Education (MEC)?
It is a graduate program (lato sensu) of Faculdade Herrero, registered with Brazil's Ministry of Education (MEC), that confers the title of specialist in Responsive Cities.
How am I assessed?
Assessment for all courses is run through the Transversal Module, and passing requires a minimum average of 7.0 out of 10 (C+ on our grading scale). To receive the title, students must submit the capstone project on time and pass the Final Panel.